Digital Checklist

"*" indicates required fields

Client Information

Pre-Launch List

Review & edit content for quality

Correct any wording, grammar, or punctuation errors*
Confirm content structure, headers & CTA buttons are correct*
Replace any missing or placeholder text*
Heading structure - Inspect code to ensure that proper header tags have been applied*
Mobile review*
Page titles - Include H1/main keyword, company name & location*
Meta descriptions - Include main & supporting keywords*
Slugs/URLs - make sure all are correct*
Internal linking - confirm all is in place*

Google Analytics

If client had analytics, tracking, CallRail, etc., make sure it is on the new site*
Confirm all goals are in place*
If more, or different goals are needed, work with DEV

Google My Business setup

Ensure My Business listing is active and has correct info listed*

Notes

Post-Launch List

Set a calendar reminder for day after launch to review the following.

Test Forms*
Change email to your email and confirm all info is received
Google Analytics*
Review & test goal completions. Add any additional goals needed
Add any additional services*
SEMRush, Yext, PPC

Notes